Program > Tutorial on Ambient Media and Beyond

Summary:

Media evolved from media that can be described as integrated presentation in one form (multimedia). From multimedia, media evolved towards embedding the consumer in a computer graphic generated synthetic world (virtual reality). From this point on, media evolved to the consumers directly exposed to the media in their natural environment, rather than computer interfaces (ambient media). In addition, media will be evolving towards a fully real/synthetic world undistinguishable from pure media integrating human capacity (biomedia or bio: multimedia) somewhere in the very far distant future. This course is based on the following book: A. Lugmayr, Ambient Media and Beyond: Springer: Verlag NY. The goal is to train and educate participants in new innovative service design for ambient multimedia. The course will cover potential and possibilities of this new multimedia field and its relation to other trends, such as ubicom, pervasive computation, affective computation, and tangible media. Specific key concepts of ambient media are developed based on various business case studies.

Author:

Artur Lugmayr, NAMU Labs, Finland

When:

Wednesday, October 22, 2008, Time: 1pm - 3pm

Where:

Microsoft Conference Center, Room: Saturn
1065 La Avenida
Mountain View, California, USA